Tag Archives: Social
Joining Foursquare or Places? You need a smartphone.
Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…
Video interview: Kathy Hecht on personalization
In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…
Monetizing social media – “This is not an age for magazines”
Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…
Zita Cassizzi of Dell on how to turn “ranters” into “ravers”
On the second day of eTail, the focus of the discussion was on innovation and how to separate yourself from the pack. According to Dell’s Zita Cassizzi, the key to social media is to listen,…
David Siegel: social media is critical, but you won’t see immediate ROI, Mobile critical too
As we move into a new era, Web 3.0, major retailers have to understand that customers aren’t necessarily going to come to them. Retailers have to find new and innovative ways to get to their…
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