Every retailer knows that odd-numbered pricing draws in more customers than even-numbered pricing. Why pay $500 for an iPad when you can pay $499? Still, many retailers take a shot in the dark when they…

Kishan Madamala was a manager of new business development at Target.com, but it was his three years as a store manager in a California Target store that taught him how to manage an online business….

Lots of beauty brands are getting on the e-commerce bandwagon these days. It makes sense – women know what they want already and don’t need to shop in stores for it. If they don’t know…

It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing…

By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…