Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce providers, content can sometimes…

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…