Tag Archives: luxury commerce

John McDonnell on the importance of content in marketing/brand building

You might argue that the product John McDonnell is selling sells itself. As COO of Patron Spirits Company, he’s marketing a product – tequila – that is virtually recession proof. But Patron isn’t just tequila,…

Key eCommerce takeaways from Luxury Interactive 2010

It’s been a few weeks since retail and luxury executives convened on the 17th floor of NYC’s Sentry Centers for the annual Luxury Interactive conference, but the buzz is still around as we here at…

Estee Lauder’s Marisa Thalberg talks eCommerce trends at Luxury Interactive

At this year’s Luxury Interactive in New York City, hot topics included social media, maintaining brand integrity while using online platforms to market and build brands, good vs. bad design and mobile devices. Marisa Thalberg,…

Luxury Interactive 2010: Overall re-cap from a newbie

I’m no stranger to trade shows and conferences. Having come from another B2B environment where trade shows were a huge part of the annual calendar, I know the drill. But Luxury Interactive was different from…

A Luxury eCommerce Site to Envy

Alexandra Wilson and Alexis Maybank. Do you know these names? If not, you should. They are the founders of Gilt Groupe, the luxury fashion eCommerce site whose exponential growth is the stuff of dreams. This…