By Andrew Greissman Amazon is one of the biggest names in ecommerce, but they may soon find themselves on the defensive against a new challenger: trending digital marketplace Jet.com. While the company’s platform has not…

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…

As retail e-commerce has steadily grown in the US, online retailers have gradually eroded advantages brick-and-mortar retailers once held, including price and convenience. But there is one benefit to in-store shopping that e-commerce has yet…

Consumers have a warm fuzzy feeling about Amazon this time of year, But for Marketers, on the other hand, it’s a site that they fear. The multichannel options that marketers plot out in the fall,…