Personalization is much more complex than signing onto a site that says, “Welcome Mary.” In fact, online consumers today expect – even if they don’t know they expect it – that a website know them,…

Bill Pryor, COO, Shoebuy.com, sat down with me after his presentation at eTail to talk about why putting the customer first is so important to his business, while at the same time stressing that this…

I just sat down with Bridget Shea, VP, Eastern Region for Kenshoo, one of the sponsors at eTail 2010, to talk about some trends in e-commerce as well as some of the challenges of being…

Since we’re in the spirit of tweeting, retweeting and blogging here at eTail, we want to bring you a little competition that will test your social media skills and reward them with what else, caffeine!…

In this morning’s opening session at eTail, Robert Cell, CEO of MyBuys.com stressed that consumers today are looking for personalization online and that those companies who have adapted personalization strategies have seen significant growth through…