It’s the “term” on the street – big data. Everybody’s throwing it around like rice (bubbles?) at a wedding. And everyone is throwing their arms up simultaneously, “Oh my goodness big data! We have big…

Milton Pedraza, CEO at The Luxury Institute, says we should be providing just as much information to the sales professional as we do to the customer. Makes sense. Somehow many retailers still aren’t doing that….

Text messages are a tricky business when it comes to marketing. Do we want to be in our customers’ faces with such a personal form of communication? Well, yes. But do we want them to…

Alright folks – surely many of you are anxiously awaiting what tomorrow will bring. Let’s not kid ourselves: we’re all digital marketers and therefore likely a little bit tech-nerdy. And after what seems like forever…

In today’s consumer driven and increasingly digital marketing world, crafting an innovative and proactive customer experience is utterly necessary for long term success. We know, we’ve said that a million times now. But innovation in…