Category Archives: Mobile
How to Differentiate the Tablet Experience
Any of you veterans of the catalog shopping and magazine advertising industry might still bemoan the sad demise of their former moneymaking platforms. The iconic image of a shopper curled up on a sofa with…
Instagram Menus & Hotel Hi-Tech (a Sandy Distraction for you East Coasters)
Just when I think I’ve heard it all, some company I would have never expected comes out of the woodwork with a digital innovation that just makes me smile. Today, that smile came from a…
Augmented Reality Comes to Toni&Guy Mobile App
As a brand renowned for innovation and pushing the envelope, it’s not surprise that TONI&GUY would experiment with some high-tech functionality in its mobile app for iPhone and iPad. The new app features Aurasma, an…
How Macy’s, Best Buy, Target are Combating Show-Rooming & Using QR Codes
According to a recent study by InsightExpress, 82% of consumers use a cellphone during their in-store shopping trips. Thanks to scanning apps, those with smartphones now have detailed product information, reviews and crucially, price comparison…
3 Fave Mobile Shopping Summit Articles on Brick & Mortar, Context & More
Our Mobile Shopping Fall Summit show is wrapping up today and after two days of sessions some great articles have emerged in the press. Our friends at Mobile Commerce Daily and Mobile Marketer are reporting…
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