Category Archives: Mobile

In-Store Marketing at Wal-Mart with Mobile Apps

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I’m on a mobile app/in-store experience-presentation role today, watching all these great pressies from past eTail shows and other eTail related events like Future Stores, and came across this one. In this presentation, Wendy Bergh,…

Staples on In-Store Apps Implemented for Black Friday 2012

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Black Friday may seem ages away, but it’ll be here before we know it. It does that. Creeps up on us before we can say boo. In this below presentation from one of our last…

Video Alert: How Retailers can Turn the Table on the Mobile Conundrum

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To be successful in the digital space, retailers have to go beyond an e-commerce platform, and efficiently manage the entire omni-channel experience. “Mobile is a massive opportunity, and a challenge because at the same time…

Tips on Making the Grade with Back-to-School Mobile Offers

By Ashley Eckel Although the National Retail Federation is predicting back-to-school spending will decline by nearly 13% this year, retailers shouldn’t be discouraged from capitalizing on one of summer’s peak shopping opportunities. As mobile commerce…

Charming Charlie on How Retailers Can Leverage Cross-Functional Teams

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Fashion accessories retailer, Charming Charlie, is known for its unique way of segmenting their fashion accessories by color. The company’s VP of Ecommerce, Kim LaFleur, joined the team at eTail West 2013, to talk about how…