Category Archives: Luxury
Stuart Weitzman Builds Digital Brand with Kate Moss & Lots of Content
For the last 18 months, Stuart Weitzman has been heavily focused on taking its nearly 30-year-old brand into the digital age with intention and bravado. Executives like Susan Duffy, CMO, and Salima Popatia, Senior Vice President,…
Four Seasons, Mercedes-Benz Say Engagement & Conversion are About Personalization
It’s the second day of the Luxury Interactive conference here in New York City and our guests are already loaded up with enough content to take back to their offices and improve their marketing ops….
Responsive Web Design: How Early Adopting Retailers are Achieving Success
Responsive web and email design is being hailed as every marketer’s dream. Retailers are able to capitalize on existing SEO, create continuity across screens and prevent deep-linking issues. While we’ve all been excited by the…
Neiman Marcus Sold for $6 Billion
According to an article in the New York Times‘ DealBook, the owners of the Neiman Marcus luxury retail chain agreed on Monday to sell it to a group led by Ares Management and a Canadian…
Ivanka Trump Poaches Kate Spade E-Comm Director
Big news in the luxury ecommerce world: Ivanka Trump is taking her fashion brand digital and she’s staffing only the best to help her do it. All Things D reported that Ivanka Trump has hired…
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