Category Archives: Featured
New & Noteworthy Apps: MoMA, Olympics and DVD’s
It’s becoming almost too difficult to keep up with the new, useful smartphone and other digital channel apps that keep cropping up. Not to fear – we are here to help as we are keeping…
How Important is Free Shipping?
A recent survey by AlixPartners, a global business consulting firm for corporate financials and operations, asked customers why they abandon their online shopping carts. The second most mentioned reason that customers sighted was feeling the…
3 Tips for a Pinterest Path to Purchase
by Kevin Tate Special to the eTail Blog Pinterest holds great promise as a discovery channel for brands, but creating an effective path to purchase is going to take some work. Establishing an Online Path…
What’s your ROI? A Marketer’s How-To on Finding Out for Sure
According to a recent major study, 68% of marketers cannot determine the ROI of their initiatives. Being a guy who knows finance, I was surprised by that! But this statistic underscores a common complaint by…
Why the Internet Doesn’t Always Work
By Lelah Manz Special to the eTail Blog Flash sale sites face the challenge of peak traffic every single day. As such, they present a great case study of how retailers can make the Internet…
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