Category Archives: Featured

Zappos.com’s Retargeting Strategy…Minus the Creepiness

Big brother is watching, especially when it comes to online browsing. Although this might not come as a shock to most people these days, it may catch you off guard when a pair of shoes…

Infographic Alert: Brands at eTail with the Most Social UGC

If you hadn’t figured it out yet, I’m here in sunny Palm Springs for eTail West 2013. After one full day of summits on Search, Email, Mobile/Tablet and Web Usability, I’m happy to say the…

What Tweets Reveal About Gender

Gender roles have been ingrained in society since before the advent of time. Well…at least long before the advent of social media. Western Civilization has always been influenced by the social construct. In Shakespeare times,…

Infographic Alert: Is ‘Social Q&A’ the Wave of the Customer Reviews-Future?

We all know by now that online shoppers rely heavily on user-generated reviews and content when making a purchase. Need I utter another word than “Amazon” to paint that picture? But social shopping software provider,…

A Case For Social Commerce, From La Jolla Group

Featured Video Play Icon

Retailers have wracked their brains to answer the question that has plagued them since the advent of the Social Network: we want to capitalize on Facebook’s 618 million daily active users, but how? Companies across…