Category Archives: Featured
Clicks or Bricks: Bob Shullman on Trends in Researching, Buying Products Online
Many studies addressing consumers’ online vs. in-store buying behaviors miss one critical insight: how consumers research the products and services they want to buy is an entirely different activity than actually buying them. This comes…
Luxury Sales to Exceed $318 Billion, Driven by Emerging Markets & ‘Affordable Luxury’
Findings from a new report by Euromonitor International, indicate that in 2013, luxury goods sales will exceed $318 billion worldwide, representing a year-on-year real value gain of three percent, driven by emerging markets and ‘affordable…
New & Noteworthy: WishClouds Tells Users when Stores have Sales
Customers who want to know when their favorite stores – retail outlets like Anthropologie, Zara, Nasty Gal, Free People, Forever 21 and more – have sales, are going to have a much easier time. WishClouds,…
Leadership Tip of the Day: 4 Steps to Better Sales
For B2B marketers and B2C marketers with higher price-point products (perhaps all B2C marketers can benefit, too), I suggest re-evaluating every step along the your sales cycle on an quarterly or annual basis, depending on…
Webinar Alert: Amazon Launches ‘Login and Pay’ with Amazon
Amazon.com has taken definitive steps to up its payments game by launching a new service called “Login and Pay with Amazon,” which lets its more than 215 million active customers purchase more quickly and easily. …
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