By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…

By David Brussin Special to the eTail Blog As retailers explore new online marketing tools to increase sales, they should not lose sight of valuable lessons to be learned from brick-and-mortar retailing. These include a…

In case you hadn’t noticed, we’ve been getting some really great contributions from companies in the ecommerce/digital media space over the last few weeks. Turns out (no big surprise) that the technology folks of this…

Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social…

New York eTailers gathered for our first happy hour event in NYC last night, one of our first lovely-weathered evenings of the season. What was the occasion? To that I say: need there be one? Being…