Posts by: Kelly Hushin
Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.
kellyhushin has written 671 articles for The eTail Blog.
Flipping The Multi-Channel Model: Integrating Digital Through Your Organization & Channels
Retailers have been obsessed, in recent years, with the idea of “multi-channel.” But now they’re trying to figure out how to be multi-channel without feeling multi-channel…so-to-speak. Customers don’t care about channels and they don’t think…
Redefining Retargeting for Retailers – Bringing Search into the Mix
by Dax Hamman Special to the eTail Blog Retargeting has come a long way in recent years. We started out with basic site retargeting, which involves showing targeted display ads to users who had visited…
ECommerce + Entertainment = The New ‘It’ Marketing Strategy?
The merging of ecommerce and entertainment represents a transformation of the online marketing world. Where online games and entertainment were once the domain of websites aimed at children or young gamers, they are rapidly becoming…
Upscale Beauty Brand L’Occitane is in the Mobile Game Game
French maker and retailer of skincare, body care and fragrance, L’OCCITANE has launched a free iPhone and iPad game app meant to be a fun-filled experience for the user and a branding boost for the…
New Rules for E-Commerce, from Forbes and MuckerLab
When the mainstream media starts recognizing the impact of e-commerce (and off and on, they do), you know our industry is getting big, and the evolution is really worth talking about – for everyone. Forbes…
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