by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize…

by Ronald Ladouceur Special to the eTail Blog Many retailers think successful social marketing is a function of reaction time. Armed with social media monitoring tools and Twitter consoles, they hover over their keyboards, ready to…

For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for…

Assouline’s position in the luxury market is unique. The company doesn’t produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame,…

Understanding Distribution Channels Key to International Marketing Best thing about the worldwide web is: it’s the worldwide web…it’s everywhere. And yet, as e-retailers, many of us are not everywhere our customers are – despite the…