ClickTale, a provider of in-page analytics, and Optimizely, a global website optimization platform, have announced a partnership to integrate their complementary services into a comprehensive offering for businesses. Optimizely’s A/B testing platform, combined with ClickTale’s…

by Elyse Dupre and James Jarnot Creating optimal customer experiences is a top priority for many retailers. In fact, 65% of retail executives polled say providing the best customer experience possible is the most important…

“There’s no blueprint for what the world is going to look like,” said Mark Simmons, Vice President of Marketing and ECommerce at Design Within Reach, during a discussion at eTail East this year. According to…

Much of this blog’s content talks to retailers and other business types about how to market to customers; those customers being consumers, i.e. B2C. But what happens when your customers are other businesses? How does/should…

A new report from our friends at Responsys outlines how retailers can start taking advantage early (well, it’s not really early anymore, now is it?) of the holiday shopping surge. One point the company outlines…