Posts by: Elizabeth Robillard
Originally from Chicago, Elizabeth Robillard is a recent graduate from New York University with a degree in English Literature. Throughout university, she interned at several publishing houses, including Macmillan and Penguin. Since graduating, Elizabeth has been working as a production assistant at World Business Research, the creators of the eTail conference series.
elizabethrobillard has written 16 articles for The eTail Blog.
16 Tips for Creating ‘Raving Fans’ of Your Brand
Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…
eTail Best-in-Class Finalist Case Study: 1-800-CONTACTS and 5th Finger
When Justin Olson, Director of Digital Commerce at 1-800-CONTACTS and Josh Stanley, former Associate Director of Product Management at 1-800-CONTACTS but now technology product manager at Zappos.com, sat down to develop a project charter for…
5 Tips to Improve Mobile Conversions via Email
This afternoon, during the Email Summit of eTail West, Alaa Hassan, VP of iNetVideo walked a group of attendees through how to convert mobile customers using innovative email marketing. According to Alaa, the reason mobile…
9 Tips for Initiating Sustainable SEO Strategies
During the first session this morning in eTail West’s Search Summit, Ash Buckles, SEO Manager for InterContinental Hotels Group, walked attendees through several important sustainable SEO strategies. According to Ash, the current keys to SEO are accessibility…
Is Responsive Design Right for You? It is for Lenovo!
This morning during the Web Design/UX/On-Site Experience Summit at eTail West, Rick Medeiros, Executive Director of Global User Experience, Design and Operations at Lenovo shared the experience his company is having so far with testing and launching…
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