A MediaMind study shows that click-through rates on mobile ads are nine times higher than click-through rates on online banner ads. As retailers expand into the world of mobile advertising, they want to know what…

A retailer’s website is its digital flagship and should represent the brand as effectively as its brick and mortar storefronts. Here’s what a few luxury retailers are doing to bring people into their digital channels…

According to the 2012 American Express Global Customer Service Barometer, three in five customers believe that businesses have not increased their focus on customer service. Nearly one in three people surveyed felt that businesses were…

Retaining existing customers is always cheaper than recruiting new ones. According to Chris Wagner, VP of Marketing for InfoCision Management Corporation, retention is six to 10 times cheaper than recruiting. But don’t confuse what a…

A recent Forrester Consulting survey found that 81 percent of CIOs plan to develop strategies for cloud transitions within the coming year. Are the risks of cloud computing worth the potential improvements to the bottom…