User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West to discuss the business impacts of user experience. A panelist at the event’s Usability and Design Summit, Brewer explains how page load times can affect a company’s bottom line. He also offers a few insights on how to make your website faster and keep conversions up. Check out the video to learn more!

Like this post? Then you’ll love eTail! Visit us at http://etaileast.wbresearch.com/ to learn more about the upcoming event.