Monthly Archives: September 2013
How Did Once-Addictive Blackberry Fall Behind Other Smart Phones?
JUDY WOODRUFF: Next: the end of an era for an embattled smartphone company. Last week, BlackBerry announced that it was facing a huge loss due to unsold devices and that it would lay off about 40 percent of its already reduced work force. And, yesterday…
DKNY’s 10 Commandments of Luxury Social Media, Part I
“If you’re not speaking for yourself on behalf of your brand, someone else is speaking for you, about you or against you,” said Aliza Licht, SVP, Global Communications, Donna Karan International, during her presentation at…
Stuart Weitzman Builds Digital Brand with Kate Moss & Lots of Content
For the last 18 months, Stuart Weitzman has been heavily focused on taking its nearly 30-year-old brand into the digital age with intention and bravado. Executives like Susan Duffy, CMO, and Salima Popatia, Senior Vice President,…
How is Social Media Affecting our Health?
Daily Health Solutions,Featured Article,Healthy Living September 19, 2013 We examine 7 pros and cons of social media’s effect on your overall health. iStock Be honest—how many times a day do you check your Facebook page? In a Facebook-sponsored…
Four Seasons, Mercedes-Benz Say Engagement & Conversion are About Personalization
It’s the second day of the Luxury Interactive conference here in New York City and our guests are already loaded up with enough content to take back to their offices and improve their marketing ops….
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