I know I give plenty of love to my favorite pubs and the awesome articles they put out, but I can’t help myself. When Co.Design published an article about how UX Design can be compared to advertising (advertising ala Mad Men), I couldn’t resist.

Ted Booth, Principal and Managing Director of New York experience design studio, Method, adopted David Ogilvy’s core ad campaign for the digital age, and surprisingly, it couldn’t seem more appropriate.

Read the whole article here to see the breakdown and why these each make so much sense.

Number 1:
Ogilvy’s version: What you say is more important than how you say it.
For UX design, adopted by Booth: What you provide is more important than how you provide it.

Number 2:
Ogilvy’s version: Unless your campaign is built around a great idea, it will flop.
For UX design, adopted by Booth: Unless your experience is built around a great idea, it will flop.

Number 3:
Ogilvy’s version: Give the facts.
For UX design, adopted by Booth: Give the benefit.

Number 4:
Ogilvy’s version: You cannot bore people into buying.
For UX design, adopted by Booth: You cannot bore people into using.

Number 5:
Ogilvy’s version: Be well-mannered but don’t clown.
For UX design, adopted by Booth: Be well-mannered but don’t get in the way.

Number 6:
Ogilvy’s version: Make your advertising contemporary.
For UX design, adopted by Booth: Make your experience contemporary.

Number 7:
Ogilvy’s version: Committees can criticize experiences, but they cannot write them.
For UX design, adopted by Booth: Committees can criticize experiences, but they cannot write them.

Number 8:
Ogilvy’s version: If you are lucky enough to write a good advertisement, repeat it until it stops pulling.
For UX design, adopted by Booth: If you are lucky enough to create a good experience, repeat it until it stops pulling.

Number 9:
Ogilvy’s version: Never write an advertisement which you wouldn’t want your own family to read.
For UX design, adopted by Booth: Never create an experience which you wouldn’t want your own family to have.

Number 10:
Ogilvy’s version: The image and the brand.
For UX design, adopted by Booth: The image and the brand.

Number 11:
Ogilvy’s version: Don’t be a copy-cat.
For UX design, adopted by Booth: Don’t be a copy-cat.