Daily Archives: May 22, 2013

How to Spring Clean your Google Shopping Strategy

By Jim Dechow When Google announced the transition to Google Shopping last year, it mitigated frustration about the paid model with promises to foster better shopping results for users and, in turn, higher quality traffic…

Podcast Alert: How Behavioral Email Can Increase Conversions by 20%

One of the biggest challenges of email is getting readers’ attention. Drowning in a daily sea of emails, consumers really just want to come up for air, deleting as many messages as possible on their…