Monthly Archives: October 2012

Attention Retailers: Your Customers May be Shopping WAY Earlier this Holiday Season

According to a recent research report issued by RetailMeNot.com, customers are shopping much earlier than all of us retailers expect them to for the holiday season. In fact, four in 10 U.S. consumers are starting…

Infographic Alert: What Top Retailers Plan to Spend on in 2012/2013

We’ve got another infographic coming your way – this one via…us! That’s right – the team at eTail Boston 2012, set up a survey of more than 100 top retailers to ask them what they…

How to Decide Which Social Media Platform is Best for your Brand

With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…

@DKNY Gives Tips & Tricks on Twitter for Major Luxury Brands: Part II

Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise. But when Licht and the company started…

Building An In-House SEM Program From the Ground Up

Many of you skilled retailers out there are making huge strides with your SEM programs. But we know there are also plenty of you who still don’t know quite what to do with or how…