The amount of software solutions available to today’s omni-channel retailer is nothing short of overwhelming. It’s not enough anymore to have a great e-commerce platform, and awesome looking web design, a super in-house content team…

“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…