For a long time now I’ve been hearing that TV may be the next channel at the forefront of digital marketers’ minds. Finally it seems some of the big guns are trying to make it…

When our friends over at CorraTech (a Magento partner that provides design, strategy, development and support to multi-channel and pure-play retailers) asked if they could interview me for their blog I thought, ‘Why not?’ Actually,…

A few years ago, Virginia Suliman, the VP of Digital Design and Development at Hilton Worldwide appealed to the CEO about social media. She said she didn’t want the function to live only within PR…

Much has been said about the Likes to Buys theory: is there a real correlation? Is it worth my trying to get more Likes on my brand’s Facebook? Does it have a real effect on…

Nature lovers unite. And next time you’re hiking, don’t forget your iPhone. Seems a bit counter-intuitive, but if you like Clif Bars on your hikes, and you like free stuff, you’ll want to take your…