In an extensive interview with Bloomberg Businessweek, Apple CEO Tim Cook sought to explain how his company stands out in an increasingly crowded mobile-device market. Apple will release two new iPhones this month, with analysts waiting to see whether…

Apple‘s product launches traditionally come cloaked in secrecy and mystery, with tech writers generating novels worth of speculations around what the next intro will look like, what it will do and how people will respond….

by Greg Ashton 1) Mobile is not a technology. It’s a behavior. Understanding how consumers interact, from discovery, conversion and delivery, to product use experience and repurchase, is a critical element of mobile strategy. Platforms…

Phones and Fashion: Is It All About The Apps? (via THE Tech Scoop) When it comes to shopping for mobile phones, it can a jungle out there. Each brand telling you that they have the…