Apple Gives Us Colors & Finger Print Scanner…but Do We Care?

Apple‘s product launches traditionally come cloaked in secrecy and mystery, with tech writers generating novels worth of speculations around what the next intro will look like, what it will do and how people will respond. Screen shot 2013-09-11 at 11.35.42 AM

This was certainly true leading up to the recent iPhone 5 launch, which we now all know involves two iterations; the iPhone 5C and the iPhone 5S. The differences seem pretty simple: the 5C is basically the 5, in various bright colors, with iOS 7. The 5S is also basically the 5, but with a fingerprint sensor, A7 chip and a few new flashy colors (the gold is pretty swank, we admit.)

Surely both are an upgrade from the 5, but the question we’d like to pose is: how excited are people, really?

According to some analysis of social media sentiments around the launch, produced by Crimson Hexagon, people’s reaction is pretty, “meh.” In fact, 73 percent of the more than 1.5 million tweets that trickled in during the past 24 hours were “neutral;” neither negative nor positive.

But the good news for Apple is that there were certainly more positive opinions than negative ones, according to Crimson’s analysis. Still, we aren’t seeing an overwhelmingly positive or excited response and it makes us wonder – will the 5C and the 5S be enough?

What do you think?