Tag Archives: luxury commerce
Whitepaper Snapshot: Predictive Analytics & Modeling Help Luxury Marketers Increase Market Share
The average affluent and wealthy family will spend slightly more than $20,000 per household on luxury items in the next 12 months. That’s according to a whitepaper, titled, “An Analytical Approach to Wealth Intelligence: How…
Last Chance Luxury Brands: Be Part of our 2012 Benchmarking Study
Last week marked the official distribution of our 2012 Luxury Interactive benchmarking survey at the sixth annual event. We had tons of luxury brands attend and happily fill out the survey. Why? Because everyone wants…
CMO, Tory Burch, Talks International Expansion, F-Commerce & More
Tory Burch believes in social media. So does her Chief Marketing Officer, Miki Berardelli. Burch has a vision for social media which shows through nearly every digital touch point of the luxury fashion brand; one…
How Luxury Brands can Reach Online Shoppers in China
China is both a huge opportunity and an enigma to many online retailers. Particularly in the luxury space, retailers and big luxury brands have been expanding rapidly in the region. But with expansion comes a…
78% of Luxury Marketers Spent More on Social Media in 2012 than 2011
According to a survey conducted by the Luxury Interactive conference’s research team, 78% of digital marketing executives for luxury brands reported an increase in social media spend for 2012, while 73% of those surveyed said…
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