It’s so easy to forget about semantics when you’re sending out multiple emails a day, printing marketing collateral, sending Tweets and updating Facebook, segmenting your database and crafting crafty subject lines…but the truth is, how…

Jared Blank, VP of E-Commerce, Tommy Hilfiger, is all about testing new-wave marketing through digital channels, but he also appreciates the value of tried and true marketing tactics. In the below interview, Part II of…