To be successful in the digital space, retailers have to go beyond an e-commerce platform, and efficiently manage the entire omni-channel experience. “Mobile is a massive opportunity, and a challenge because at the same time…

By Jim Dechow When Google announced the transition to Google Shopping last year, it mitigated frustration about the paid model with promises to foster better shopping results for users and, in turn, higher quality traffic…

Our wonderful Associate Marketing Director (who also happens to run the marketing campaign for our very own eTail conferences), sent me an article last week about how marketer would one day rule the world. As…

It’s the “term” on the street – big data. Everybody’s throwing it around like rice (bubbles?) at a wedding. And everyone is throwing their arms up simultaneously, “Oh my goodness big data! We have big…