Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise. But when Licht and…

Kishan Madamala was a manager of new business development at Target.com, but it was his three years as a store manager in a California Target store that taught him how to manage an online business….

Do customers see your emails in their inbox and automatically hit “delete”? Or maybe they aren’t seeing your email at all? If you’re starting to see the ROI for your email marketing campaign take a…

It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong….

Many people say ecommerce is still a baby. So you can imagine how lots of big retailers feel about mcommerce. But it’s become an indisputable fact that mobile commerce is growing exponentially and that retailers…