Text messages are a tricky business when it comes to marketing. Do we want to be in our customers’ faces with such a personal form of communication? Well, yes. But do we want them to…

Alright folks – surely many of you are anxiously awaiting what tomorrow will bring. Let’s not kid ourselves: we’re all digital marketers and therefore likely a little bit tech-nerdy. And after what seems like forever…

In today’s consumer driven and increasingly digital marketing world, crafting an innovative and proactive customer experience is utterly necessary for long term success. We know, we’ve said that a million times now. But innovation in…

For the past few years, designers at New York Fashion Week have been paving the way for digital innovation during their fall and spring showings. Like these five retailers did for Fashion’s Night Out (the…

By Paul Dunay Special to the eTail Blog Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late…