According to a recent report by comScore, Yahoo.com drew more unique visitors (about 197 million) than any other U.S. Internet company in the month of July. This is the first time the company has hit…

Earlier this month, software provider, Pixability, released a comprehensive study on the use of YouTube by leading global brands in a report called, “The Top 100 Global Brands: Key Lessons for Success on YouTube.” Revealing…

Like with Google, many retailers are starting to have a love/hate relationship with the social giant, Facebook. Multi-channel, excuse me, omni-channel retailers understand the value that Facebook presents with its unparalleled reach, but it’s not…

In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…

With restaurants in 119 countries and a yearly revenue of over $20 billion, McDonald’s is one of the largest and most universal fast food chains in the world. According to Meet the Boss, a video…