Category Archives: Featured

Will Email Marketing Survive? Both Sides of the Argument

My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…

Apple’s New iOS 6 Likes Facebook, Shuns Google’s Maps

With Apple announcing the new iOS 6 yesterday, everyone wanted to know how the big players would play in the new ball field. Google, Facebook – how would these behemoths factor into Apple’s newest mobile…

Luxury ECommerce in China – Capitalizing on the Huge Opportunity

According to a study by McKinsey & Co., a global management and corporate consulting firm, China is set to outstrip Japan as the world’s largest market for luxury goods with sales increasing to $27 billion…

PYMNTS.com’s Karen Webster Talks Emerging & Mobile Payments

Last year, we conducted an interview with Karen Webster, CEO of Market Platform Dynamics and President of PYMNTS.com, about the future of emerging payments systems. Her comments still prove relevant as we navigate across this…

Pricing 101 – 3 Basic Ways to Price Products Right

Every retailer knows that odd-numbered pricing draws in more customers than even-numbered pricing. Why pay $500 for an iPad when you can pay $499? Still, many retailers take a shot in the dark when they…