By Jim Davidson Special to the eTail Blog School’s out and summer has just started, but for retailers the holiday planning season has already begun. If you haven’t started your 2012 holiday planning, there’s no…

Macy’s is a company that has mastered the art of customer segmentation. For example, the My Macy’s localization initiative created customized inventories at each store location specific to demand in the store’s geographic area. Now,…

Google+, Google’s answer to social media behemoth Facebook, is projected to have 400 million users by the end of 2012. As the social network grows in popularity, many privacy advocates wonder just how much Google…

Popular search engines Google and Bing have both gone through some recent changes. Google has launched its Knowledge Graph, which augments searches for people, places or things by bringing up a sheaf of associated facts…

by Mark Palony Special to the eTail Blog Bid testing in paid search has developed a reputation as a risky activity and, when executed poorly, that reputation is deserved. When done well, however, the information…