Posts by: Elizabeth Robillard
Originally from Chicago, Elizabeth Robillard is a recent graduate from New York University with a degree in English Literature. Throughout university, she interned at several publishing houses, including Macmillan and Penguin. Since graduating, Elizabeth has been working as a production assistant at World Business Research, the creators of the eTail conference series.
elizabethrobillard has written 16 articles for The eTail Blog.
Creativity & Collaboration: How Warby Parker Became (Almost) a Household Name
In his session at eTail East 2013, Tim Riley, Director of Online Experience at Warby Parker, explained how the incredibly successful online eyeglass boutique was born and continues to rapidly expand. The room was packed…
Don’t Do Stupid Stuff…The 6 Basics of eTailing
Whether you are working for a start-up website that sells iPhone cases, or for the Ecommerce department at Walmart, it can be easy to make mistakes that hemorrhage money. But, according to Tripp Sessions, Former…
3 Tips for Retailers on how to Best Use Facebook
As mentioned by Nicholas Franchet, Head of Global Ecommerce for Facebook, during his presentation at eTail East, there is an opportunity for the Ecommerce industry to make $1.2 trillion in 2013. In order for each…
Increasing Customer Confidence to Click and Buy
Whether customers are ordering shrimp fried rice from their favorite online delivery website or shopping for a collectible waffle iron on eBay, the last thing they want to have to worry about is the security…
5 Ways to Diagnose and Treat a Paid Search Slump
As hard as your company may try to increase profits from PPC advertisements, there may come a time when you feel you have hit a profitability rut. During her session at eTail East 2013 in…
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