According to an article published in Retailing Today, Macy’s is making definitive strides toward omnichannel dominance. The article states that the retailer is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the its marketing strategy.

Macy’s can leverage iAd on iTunes radio to reach a broad cross-section of consumers with digital, visual and audio engagement experiences on iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

From sale and value messages to fashion and event content, Macy’s will showcase a variety of initiatives ahead of the busy fall and holiday shopping seasons via iAd on iTunes Radio, the article pointed out. With a targeted focus on Macy’s core consumer — women ages 25-54 — and Millennials, Macy’s will promote relevant content for these shoppers on the devices they use every day.

In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its app for iPhone and iPod Touch. Customers will also be able to add offers and savings directly to the Passbook app.