If you’re a digital marketer for a hotel company and haven’t heard of buuteeq, you might want to pay attention to this one.

The firm, which says it’s the world’s first Digital Marketing System (DMS) for hotels, offering specialized technology and online marketing to improve a hotel’s web, mobile and social presence, has just added features that will work to directly improve a hotel’s ROI through an enhanced user experience and powerful new booking engine functionality.

The new technology, Design Concierge, is a branding and design tool that allows hotel staff to easily customize and deploy fresh new customer experiences based on current situations at their properties. In addition to this intro is an update to buuteeq’s commission free booking engine, which includes a graphical face-lift and functionality geared toward global travels who are looking to calculate taxes and fees and currency conversions. The new mobile optimized booking engine gives mobile guests a fluid booking experience from any mobile device. .

According to a company issued release, over the last 12 months, hotels using buuteeq’s Cloud Digital Marketing System have served more than eight million unique travelers generating more two million reservation inquiries across web, mobile and social guest touch-points. The release also claims that properties powered by buuteeq beat the industry benchmarks for Look-to-Book conversions by up to 20 times, by presenting prospective guests with the right information and a trusted direct-to-hotel booking platform to evaluate and make purchase decisions.