Much has been said about the Likes to Buys theory: is there a real correlation? Is it worth my trying to get more Likes on my brand’s Facebook? Does it have a real effect on ROI?

Studies and clear-as-day evidence seems to prove that the number one reason people interact with brands on Facebook is to see, read and share content.

The below infographic from CouponCabin.com breaks down how Likes can, in fact, contribute to buys for retailers. A few points that we found noteworthy:

– 18% of consumer surveyed said they would buy from a brand if their friend liked it or followed it on social media
– 23% of US social media users under 35 said they would buy from brands their friends liked or recommended

A few more points to see below…