The average American household today belongs to about 14 loyalty programs.

FOURTEEN.

Can you guess how many of those are active?

On average: six.

This is according to Marc Parrish, VP, Membership and Loyalty at Barnes & Noble. Amid such competition, how can you, as an online retailer, expect your customers to pay attention to your loyalty program, and actually remain loyal customers?

In this video interview, Marc talks about the challenges associated with loyalty programs today, and gives some pointers on how to achieve success. He says as retailers, we must ask ourselves two questions:

1) Is there room for innovation and
2) Are customers still listening?

Hear him discuss these points and more in this brief video.