Landing pages are one of those must-optimize assets we marketers have in our tool belts but that we sometimes ignore because, oh, I don’t know, the name? “Landing page.” It’s just not that sexy, I know.

But I guess it’s practical – controlling where your customer lands.

Kind of important.

This awesome infographic from ioninteractive.com outlines just why landing pages work and deliver more leads and better ROI when optimized and built correctly. Here are some highlights:

– Dell has more than 1,000 landing pages and has seen conversion increases as high as 300% when testing landing pages against website pages.
– Companies with 40+ landing pages get 12x more leads than those with 5 or less.
– Of companies that have seen large increased sales, 71% tested multiple landing pages.

Check out the graphic here for the full details of why, if you aren’t already, you really should start building some specialized landing pages.