Popular hair care product, KeratinPerfect, known for its in-home straightening and smoothing system, has launched a new Facebook store to make it even easier for its consumers to shop.

The store is delivered via the StoreYa e-commerce platform, and provides the full collection of KeratinPerfect’s Hair Perfecting Systems and portfolio.

“With KeratinPerfect’s growing online presence and the ever-changing technological landscape, the online Facebook store was the perfect way to complement and support both the brand and its fan following,” said Kelly Matthews, Account Executive for KeratinPerfect.

The new KeratinPerfect Facebook Store allows fans to purchase products like the bestselling Hair BB, 3-in-1 Multi-Action Hair Beauty Balm and PerfectSmooth Blowout Booster Styling Cream, while also sharing their must-haves with their fans on the major social media platforms.