New & Noteworthy: B-leve Launches E-Commerce

B-leve, a mass market beauty and grooming brand from Topco Associates LLC, has launched an e-commerce site to provide digital purchasing of its skincare, hair care and body care products.

The company specializes in using natural elements and advanced technologies to create low-cost beauty products in several subdivisions:Screen shot 2013-10-17 at 9.50.02 AM

– b∙leve Facial Care products use proprietary grape stem cell technology that provides immediate and long term anti-aging benefits, helping revitalize skin cells that have been damaged by UV ray exposure.
b∙leve Body Care products feature a moisturization technology called Oleofirm™, which utilizes oleosomes; derived from tiny micro-seeds found within oil-bearing plant seeds, to provide moisturizing benefits that leave skin soft, smooth and ultra nourished.
b∙leve Hair Care products utilize Cationic Chemistries, in its b∙colorful, b∙hydrated, and b∙voluptuous lines.

The brand also features accessories such as tweezers and lash curlers. Prior to this e-commerce launch, the b-leve brand could be found only in grocery chains such as Big Y, Giant Eagle, Price Chopper and more. The brand will still be available through these outlets and likely receive the majority of its sales through them, but this signals yet another brand’s recognition that e-commerce is no longer just a “nice to have.”