THE on-going saga of Google sweeping up people’s Wi-Fi transmissions—as its Street View vehicles trundled around the world, snapping panoramic pictures of their surroundings—has focused attention yet again on just how much privacy people can expect…

In his eBook, Raving Fan Creation, author and President of Direct/CMO at The Yankee Candle Company, Brad Wolansky, attempts to answer the ultimate question in today’s saturated retail market for consumer goods: How do companies…