Monthly Archives: May 2013

BrightTag Says Omni-Channel About Organizing Around Outcomes, Not Channels

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“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…

Hybris Says: Stop Thinking Just Big Data – Think Small Data Too

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Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small data. “People are starting to…

Native vs. HTML5: Building a Winning Mobile Retail Strategy

by Michela Stribling If I told you that by the end of 2013, there will be more mobile devices than people on the planet according to Cisco’s Global Mobile Data Traffic Forecast, would you be…

Infographic Alert: School Dropouts Who Became Tech Kings

These days, most of us can’t imagine advising our children not to go to college. In fact, it’s almost becoming the norm to not only go to college, but to go to many, many years…

Attention Fellow Content Marketers: 20 Tips from the Pros

Having come from the world of journalism before joining the eTail team three years ago, I have a particular interest in and soft spot for any advice that’s content related. You can imagine my delight,…