Staples, Inc. announced that Faisal Masud has been appointed as the company’s Executive Vice President of Global E-Commerce, effective May 20, 2013. In this newly created role, Masud will be responsible for leading online and digital growth and will report to Demos Parneros, President of North American stores and Online.
“Faisal brings deep experience at some of the world’s most innovative e-commerce companies, including eBay, Groupon and nine years at Amazon,” Parneros said. “His background managing and developing large-scale digital businesses will play an important role at Staples as we rapidly expand our product assortment and grow our online business as part of our strategic plan.”
Masud will be responsible for building Staples’ digital channels and leading e-commerce efforts across the company, as Staples invests heavily in digital commerce. Masud will also lead the continued development of Staples platforms and sites, including staples.com and the company’s mobile assets.
Masud has over a decade of digital experience, building end-to-end, global e-commerce solutions that have driven growth and improved the customer experience. He joins Staples from Groupon, Inc., where he was vice president and general manager, responsible for managing Groupon Goods’ strategy and execution in more than 35 countries, and directly managed all functions for his business unit, including merchandising, inventory, marketing, engineering and operations.