Articles about content marketing hit close to home. While my background is in editorial and I am a journalist at heart, I can’t deny the fact that I live in the digital age where content…

The infamously former Posh Spice and current fashion maven, Victoria Beckham, has surely mastered the figure hugging, structured wardrobe her clothing line epitomizes. But will she be able to translate her Saks, Nordstrom, Bloomingdale’s-hopping audience…

The jackpot for online retailers is, of course, the online conversion. That is, the fateful click a customer makes when s/he is ready to actually buy what it is you’re selling. To think five to…

Today Forbes published a story written by Steven Rosenbaum titled, “Holidays 2012. The Year Online Retail Overtakes Bricks And Mortar.” Through the story, he details why he theorizes this. But the most compelling part for…

A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors only on the first time…