True fact: Companies must figure out how to drive meaningful social momentum for their products and promotions, if they are to achieve real Social ROI. Also true: many of them don’t know how.

Thank goodness there are companies out there helping retailers figure it out. One such company is Shopigniter, and they happen to be leading a one-hour free webinar on July 24th to help give insight into this difficult-to-grasp but necessary-to-grasp topic. The webinar, which will air at 2 p.m. EST, will teach you:

– How some of the top brands are promoting and selling products using Pinterest, Facebook, Twitter and Instagram
– Best practices on how to move social customers from participation to consideration
– What “social product experiences,” are, and how to build and promote them

Register for the webinar here, and don’t worry, if you have to miss the live event, we will email you when the recorded version is ready to view at your leisure. But without registering, we won’t be able to do that, so take two secs and enter your info here!

Kevin Tate, CMO, Shopigniter, will be the special guest speaker on the event who will walk us through these ideas. He’s been a frequent speaker on the subjects of social media marketing, e-commerce, digital marketing and social commerce at industry events, including Social Commerce Strategies and eTail and is slated to speak at the upcoming Luxury Interactive event in New York City as well.