Ever hear of Mashable? How about Apartment Therapy?

If your answer is no – then you definitely need to tune into our upcoming LIVE! podcast since no e-retailer today should get away with not knowing and understanding these powerful online publications. (If it’s yes, you STILL should tune in!)

Why? Because Mashable covers everything that happens online and informs you of how to make the most of your online realm so that, you guessed it, your customers keep coming back. Apartment Therapy attracts droves of readers every day interested in decorating their homes, and thus potential customers for hundreds of you retailers.

What do they have in common? They’re both published by Federated Media Publishing, and next Tuesday, I’ll be talking to that company’s president and COO, Deanna Brown.

Deanna and I will talk about how companies can make a difference on the social web and grasp the importance and relevance of content, and learn from sites like Mashable and Apartment Therapy, among others.

Tune into the LIVE podcast by visiting www.blogtalkradio.com/wbr on Tuesday, Dec. 14th at 2:00 p.m. EST.

If you want to ask questions of Deanna, use the BlogTalkRadio chat function, which appears below the player on the webpage and ask away. I’ll relay a few of the best ones to her throughout.